Donāt Ask Me if Your Company Should be on Facebook
Tactics should always follow and flow from objectives and strategy in any sound marketing plan…
Social Media and Agency Integration
No two agencies seem to have the same approach, or even agree on exactly where social marketing belongs…
More Than Hashtags: How to Succeed with Social Media
For brands, whether corporate or personal, this enormous level of social media engagement can play a crucial role in building brand awareness and in turn, generating customers or clients…
Erin Ally Promoted to Digital Account Strategist
After joining the R&J team in 2015, Erin became an essential part of the Digital Team, and has made a significant impact on the success of our company…
The Battle of Story-Telling for Brands
Remember the days when the only stories we knew were simply ink on paper bound between two covers, to be read and enjoyed at your own leisure…
What Is Thought Leadership (And Do You Need It)?
Thought leadership. Itās a term often heard in our office these days, and it has become a major reason that clients seek out our services. But what does it really mean…
What the Heck is āStrategic Communications?ā
Itās been almost a year since we rebranded our firm from R&J Public Relations to R&J Strategic Communications. In that time, Iāve found myself explaining the distinction between āSCā and āPRā more times than I can count…
Signal to Noise
In this crowded environment it is critical that your social media content be targeted to your audience, and in the channels where they are spending their time…
Success Is All About How You Measure It
While media relations isnāt all we do in PR, it is one of the most visible, and exciting, for that matter…
Facebook F8 Conference Recap
This is a critical moment for Facebook. While it remains the most popular social network, with 72% of online adults using the service, data from Pew Research show that the siteās growth has flattened…
