For decades, real estate developers relied on certain fundamental assumptions surrounding how we live, work, and play as they sought to create the ideal American home., In a year defined by drastic changes to our daily lives, however, creative real estate developers are taking a comprehensive and thoughtful look at how the pandemic has redefined the idea of home.

Diversified Properties, one of the region’s most experienced commercial real estate builders and owners, and joint venture partner, North Jersey Builders Group, announce the completion of 480 Flatz, a four-story, 35-unit luxury multifamily building located at 480 Paterson Avenue in East Rutherford, N.J. The community is slated for occupancy beginning March 1st. Financing for the project has been provided by Kearny Bank.

R&J Strategic Communications has been named the agency of record for Diversified Properties, one of the northeast’s most respected and sought-after developers, builders and managers. R&J will create and implement a comprehensive integrated communications strategy to help Diversified Properties grow its market position in an increasingly competitive real estate market.

The Holidays look a little different in 2020. This year, gift-giving takes on new meaning while friends and family opt for smaller, socially distanced holiday celebrations. Holiday shoppers are in search of meaningful gifts that can help make a connection during the holiday season and products that emphasize self-care after a trying and stressful 2020. The R&J consumer team has been hard at work securing holiday gift guide placements for clients Polaroid and HealthyLine.

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