5 Ways An Integrated Marketing Strategy Can Accelerate Your Business

The media and information landscape used to be a lot simpler than it is today. In the not too distant of the past, larger groups of people could be reached through a much smaller number of mass media vehicles; namely print, TV, radio, and out-of-home. That model has been blown up with the massive proliferation of digital channels such as websites, blogs, email, social media, podcasts, streaming services, messaging apps, etc. etc. The list is long and growing every day

Best Practices for Advocacy in Today’s Media World

By John Lonsdorf

Today, the consolidation of traditional media and the digital transformation have shifted the dynamics of media influence. It’s no longer enough to place a single op-ed in a newspaper that fewer and fewer people will see. Smart marketers are employing a strategic multi-channel approach to more effectively broaden their advocacy strategy and deliver higher-level results.

5 Tips for Marcom Pros to Boost Fundraising Success

By Scott Marioni

Yes, it’s fundraising season and the pressure is high. If you’re involved in marketing communications for a healthcare or human services organization, you’re probably feeling some of that pressure as we speak. You’re competing with a crowded field of organizations for the time, attention and financial support of a finite number of people, each of whom has a finite number of dollars to spend … and you’ve got to deliver results. Fundraising season can be very stressful and challenging, but it doesn’t have to be that way if you follow these five simple tips to make the most of your efforts

11 Marketing Do’s and Don’ts for Your Next GivingTuesday Campaign

By R&J SC

Balancing out the gluttony and overconsumption of Thanksgiving Thursday, Black Friday and Cyber Monday with altruism, GivingTuesday, which falls on the Tuesday after Thanksgiving, is an annual celebration of generosity recognized worldwide. In 2022, GivingTuesday donations clocked in at $3.1 billion dollars in the United States alone, a 15% increase from the previous year.

AST Selects R&J Strategic Communications as Public Relations Agency of Record

By R&J SC

R&J Strategic Communications, a full-service integrated marketing and public relations agency, has been named the agency of record for AST, a New Jersey based boutique real estate development and financing company. R&J will create and implement a comprehensive integrated public relations strategy to help AST promote and reinforce its recent corporate re-branding, grow its market position and help to build its market share in an ever-changing and competitive real estate market.

Emergency Blood Shortage – Giving the Gift of Life for the Holidays

By R&J SC

Almost two years after the initial COVID-19 lockdowns in the United States, the country is still dealing with the devastating impacts of the pandemic on the national blood supply. Shortages this past winter reached a critical point and put many hospitals’ ability to provide life-saving treatments for a variety of conditions at risk. R&J is proud to be working in concert with our client, RWJBarnabas Health to help raise awareness of the problem, encourage people to donate and ensure that residents throughout New Jersey can get the treatment they need when they need it.

World AIDS Day 2021- Awareness and Education Remain Vital 40 Years After the 1st Cases Emerged

By R&J SC

In the lead up to World AIDS 2021, the R&J healthcare team conducted media outreach leveraging our extensive media relationships across the New Jersey media market to raise awareness of the continued need for HIV/AIDS education and the important role testing plays in further curbing this epidemic.

Leveraging an Olympian’s Strength to Increase Awareness of Community Mental Health Services

By R&J SC

As a leader in integrated primary and behavioral health services for adults and children for more than 40 years, CarePlus has long been at the forefront of addressing mental health challenges in our communities.

R&J Commemorates 20th Anniversary of 9/11 with Inspiring Story of NY Waterway Ferry Captain

By R&J SC

To highlight these two heroes as well as elevate the awareness of this life-saving program, the R&J healthcare team conducted extensive media outreach leveraging our extensive media relationships across the New Jersey media market to give a voice to Tony’s inspiring story.

First Children Services Kick Off School with Fall Fest and Fresh Cuts

By R&J SC

R&J’s client First Children Services, a premier provider of behavioral health and special education services in New Jersey and southeastern Pennsylvania, is well aware of the obstacles faced by the children and families it serves.

R&J Strategic Communications