What Is Thought Leadership (And Do You Need It)?
Thought leadership. It’s a term often heard in our office these days, and it has become a major reason that clients seek out our services. But what does it really mean…
What are the Best Colors for a Logo?
Your logo, the first impression of your brand, is a critical component to telling your story. You’ll want to stand out from your competitors, epitomize your mission statement, be industry appropriate, and speak directly to your audience…
What the Heck is “Strategic Communications?”
It’s been almost a year since we rebranded our firm from R&J Public Relations to R&J Strategic Communications. In that time, I’ve found myself explaining the distinction between “SC” and “PR” more times than I can count…
Signal to Noise
In this crowded environment it is critical that your social media content be targeted to your audience, and in the channels where they are spending their time…
Success Is All About How You Measure It
While media relations isn’t all we do in PR, it is one of the most visible, and exciting, for that matter…
Facebook F8 Conference Recap
This is a critical moment for Facebook. While it remains the most popular social network, with 72% of online adults using the service, data from Pew Research show that the site’s growth has flattened…
The Rationale for Change: Make a Difference
In looking at today’s marketing communications landscape, it became abundantly – almost painfully – apparent that the old “silo” model of delivering service – an ad agency, a PR agency, a digital agency, etc. – is no longer effective…
