It’s been almost a year since we rebranded our firm from R&J Public Relations to R&J Strategic Communications. In that time, I’ve found myself explaining the distinction between “SC” and “PR” more times than I can count…
In this crowded environment it is critical that your social media content be targeted to your audience, and in the channels where they are spending their time…
While media relations isn’t all we do in PR, it is one of the most visible, and exciting, for that matter…
This is a critical moment for Facebook. While it remains the most popular social network, with 72% of online adults using the service, data from Pew Research show that the site’s growth has flattened…
In looking at today’s marketing communications landscape, it became abundantly – almost painfully – apparent that the old “silo” model of delivering service – an ad agency, a PR agency, a digital agency, etc. – is no longer effective…
