So, Whatâs Your Story?
In our world, differentiating between telling a âgoodâ story and a âbadâ story ultimately means the difference between being an average or a great communications firm…
Selecting a PR Agency: The Best One is Often the One Next Door
When people ask me what I enjoy most about my job, itâs tough to choose just one thing. But when it comes down to it, the best way I can describe what I love most is finding homes for stories…
What Would You Say You Do Best?
For me, that question has a very simple answer and itâs one that hasnât changed since we expanded our scope of services and changed the name of the company…
The Battle of Story-Telling for Brands
Remember the days when the only stories we knew were simply ink on paper bound between two covers, to be read and enjoyed at your own leisure…
Not Your Motherâs PR
Born to a PR professional, it was only natural that I would follow my momâs footsteps right into agency life…
Is the Agency Life for you?
When people think of working in a marketing agency, images of the show Mad Men pop into their heads…
How Much Does a Website Cost?
Iâve been in the website industry for going on 15 years now. The first site I ever built was written in Microsoft Notepad back in 2000 and was epic, for its time…
What Is Thought Leadership (And Do You Need It)?
Thought leadership. Itâs a term often heard in our office these days, and it has become a major reason that clients seek out our services. But what does it really mean…
What are the Best Colors for a Logo?
Your logo, the first impression of your brand, is a critical component to telling your story. Youâll want to stand out from your competitors, epitomize your mission statement, be industry appropriate, and speak directly to your audience…
What the Heck is âStrategic Communications?â
Itâs been almost a year since we rebranded our firm from R&J Public Relations to R&J Strategic Communications. In that time, Iâve found myself explaining the distinction between âSCâ and âPRâ more times than I can count…
