Going Negative – It Works for Politicians but Could Kill Your Brand
The 2019 “off year” elections are around the corner, and the 2020 Presidential election is just 14 months away.
To SSL or Not to SSL
As search optimization has expanded to cover more signals from a website, and search engines want to deliver trusted content, this is another way that they’re ensuring the content owner can be trusted…
Common CEO Mistakes – Planning
Every CEO present mentioned the necessity of having a business plan. Moreover, the need to have that plan in writing was almost universally acknowledged…
Reputation Management
In this rapidly evolving landscape, what things should a brand be doing and what should it be avoiding, in managing its online reputation…
Helpful Tips for Maximizing Your Paid Google Search Results
There are two main forms of searching that you need to consider when using Google…
Common CEO Mistakes – Personnel
In looking through my notes and reviewing the discussion, it was apparent (to me, at least) that the “mistakes” that we discussed fell into four broad categories: Personnel, Planning, Product and General Business…
5 Tips to Enhance Your Professional Development
Updating your knowledge of this industry could lead to your next best idea and advance your company above the competition…
Judging a Book by its Cover
We’ve all heard the old adage “don’t judge a book by its cover.” In theory, it’s a nice sentiment…
Questions to Ask Before Hiring Someone to Build Your Website : CMS
What type of content management system (CMS) do you use and will I be able to make updates to my website…
Questions You Should Be Asking Before Hiring Someone to Build Your Website: Maintenance
Do you offer on-going maintenance after my site goes live…
