R&J Strategic Communications , a full-service integrated marketing and public relations agency, is pleased to announce the promotion of Kaila Starita to Digital Account Strategist.

In her new role at the agency, Kaila will continue to build upon existing digital marketing strategies by identifying and developing opportunities tailored to the needs of the agency’s clients and providing strategic guidance to advance client goals. With her in-depth understanding of the digital marketplace, Kaila will position clients’ digital content in the channels most conducive to achieving maximum engagement with their audiences. Utilizing her expertise in commercial real estate, healthcare and B2C marketing, Kaila will also work with clients to implement digital strategies that align with their marketing objectives. She will also continue to work closely with the agency’s PR and creative teams to implement digital strategies into larger integrated marketing programs.

After joining R&J in February 2019 as a Social Media Intern, Kaila excelled in all facets of the position, and quickly proved to be an important asset to the company and its clients. Her ideas and motivation not only inspired colleagues, but it also contributed to improved results for the agency and its clients. Her exemplary content creation and community management skills secured her the title of Digital Account Coordinator where she achieved remarkable success, growing the digital and social media presence for the agency and clients across various industry areas.

“In her time as a Digital Account Coordinator, Kaila showed strong commitment to advancing our clients’ and the agency’s digital and social marketing capabilities,” said Tim Gerdes, Vice President of Digital and Creative Services at R&J Strategic Communications. “I’m confident that in her new role, Kaila will help continue to expand the value of our digital services to our clients and display a consistent commitment to strengthening the marketing efforts of our clients.”

A resident of Whitehouse Station, NJ, Kaila graduated from Fairleigh Dickinson University in 2017 with a Bachelor of Arts in Communication Studies.