Awards Recognize Excellence in Integrated Marketing Communications

We are thrilled to announce that R&J was honored with three Jersey Awards in recognition for outstanding public relations, graphic design and social media work delivered in support of clients across a range of industries. The awards were presented at the 51^st Annual Jersey Awards dinner, sponsored by the New Jersey Advertising Club.

“Our team prides itself on providing our clients with work that makes a difference and helps them to exceed their business goals,” said Scott Marioni, President of R&J Strategic Communications. “Being recognized by our peers for this exceptional work is a great additional honor for the talented team of marketing professionals at R&J.”

The work that was recognized with the Jersey Awards represents the wide range of capabilities that the R&J team delivers to its clients on a daily basis, and included:

• A multi-faceted media relations strategy to support the opening of White Lodging Hampton Inn & Suites and Homewood Suites with invaluable coverage in local, trade, and business publications. R&J was able to generate awareness among the hotel industry and highlight the development team’s expertise in creating such an ambitious project. Honored by the NJ Ad Club, this strategy was designated first place for its excellence.
• A proactive media relations campaign, which positioned NAI James E. Hanson’s unique development project of an industrial park in El Campo, Texas. Through generating media coverage about the project, R&J attracted interest among national decision-makers and tenants to showcase the unique capabilities of their client.
• A creative direct mailer to encourage the targeted audience to seek out R&J’s full range of marketing services before the end of their fiscal year. By implementing a vibrant-colored palette and punchy copy, this direct mailer captured the attention of its audience and inspired a sense of urgency.

The Jersey Awards represents the pinnacle of success in New Jersey’s marketing communication field. This year marked the 51^st commemoration of the awards, which are presented annually by the NJ Ad Club to New Jersey-based agencies for the best work in advertising, graphic design, public relations, marketing communications, social media and web design. Over 500 submissions were received and were judged by members of the Westchester Advertising Club and other professionals from the New Jersey and New York area.