R&J Strategic Communications is pleased to announce that it has been named the digital marketing agency of record for the Polaroid brand. R&J will develop and execute a comprehensive digital marketing program across social media, web and digital platforms in support of the resurgent, iconic brand and its diverse range of consumer electronics products and services.

Serving as the brand’s public relations agency of record since 2012, R&J and PLR IP Holdings, LLC (d/b/a Polaroid) have expanded the scope of their relationship and will continue to help drive the company’s growth and development as one of the most trusted and recognized names in the consumer electronics industry.

Polaroid, one of the world’s most trusted, well-respected and recognizable brand names, is an American-based international consumer electronics brand, originally founded in 1937 by Edwin H. Land. It is most famous for its instant film cameras, which reached the market in 1948 and have continued to be the company’s flagship product line for over 75 years. Edwin Land’s original idea behind instant photography was to create a photographic system that was seamless and easy for anyone to use. The brand has long maintained that vision and is wholeheartedly focused on hitting the market with quality products that are innovative, easy to use, and fun. Today, the Polaroid product line expands across all platforms to include televisions, mobile phones and accessories, digital imaging products, tablets and mobile apps.

“We couldn’t ask for a better client than Polaroid,” said Scott Marioni, Executive Vice President of R&J Strategic Communications. “We’ve thoroughly enjoyed ourselves and achieved great success serving as their public relations agency of record in recent years. Our assuming responsibility for digital marketing initiatives is a natural extension of a mutually-rewarding relationship and we are excited for the opportunity to execute a fully integrated campaign in support of this iconic American brand.”

For more information about Polaroid, visit Polaroid.com.