Falcon Safety Products Inc., the leading manufacturer and marketer of compressed-gas cleaning dusters and signal horns, including the Dust-Off® brand of consumer electronics cleaning accessories, has selected R&J Strategic Communications of Bridgewater, N.J. as its digital marketing agency of record. Falcon Safety Products is partnering with R&J to create and execute a comprehensive digital marketing campaign for the company’s social media and web assets to elevate its brand position as a premium manufacturer of technology and household cleaning products, as well as compressed-gas signal horns. R&J has been the company’s public relations agency of record since 2003.

“This is an exciting time for Falcon Safety Products as we look to realign our product offering and target new markets for both our Dust-Off and Falcon Signal Horn brands,” commented Jen Rappaport, Director of Marketing at Falcon Safety Products. “We’re thrilled to extend our successful relationship with R&J Strategic Communications, and look forward to continuing our work with the R&J team to increase our brand awareness and market share across our entire product offering.”

“R&J’s longstanding relationship with Falcon Safety Products has provided us with a well-informed perspective on their industry and their business goals,” said Scott Marioni, Executive Vice President of R&J Strategic Communications. “With our acquisition of Fifth Room Creative and rebrand to R&J Strategic Communications, we’ve added digital and creative services to our agency’s offering, along with a team of professionals who have extensive experience in the consumer products industry. This will allow us to craft and execute a fully integrated program that helps Falcon effectively reach their key target markets and achieve significant gains in brand recognition with retailers and consumers.”