Description
Total Wellness of NJ, whose mission is to empower families to stay healthy and strong for a lifetime needed to rename and rebrand to break away from the family name of Hartman Chiropractic. Through a brand exploration, R&J was able to determine that the wellness group offered so much more than chiropractic services and there was a need for a brand that would reflect that for years to come. With warm colors, soft shapes, and overwhelmingly positive imagery, Total Wellness of NJ’s new brand identity, collateral and social media pages perfectly encapsulate the mission that they so strongly wish to impart unto the world.
