Description
To attract a younger demographic to its membership, Picatinny Federal Credit Union challenged us to build a youthful campaign to promote their Student Rewards Account. The campaign integrated playful, custom illustrations, vibrant colors, and clean layouts. R&J’s design team executed the campaign across multiple media platforms including: an infographic, social media graphics, a printed handout, website graphics (slider and landing page), and an email blast. With these materials, R&J endeavored to help Picatinny empower young adults to start saving.
