Description
Long time client and partner, Fourth Wall Events underwent the arduous process of re-envisioning their global event planning company this year. They worked with an outside marketing agency on their vision and values and really took the time to figure out who they are, how they want to be seen and how that personality needs to shine. Then they brought R&J in to develop an identity system that would portray that new-found personality. We developed an identity system for them that allows them to choose a different color across all touch points that fits their mood. Working with four main colors and an abstract pattern that pulls from the meaning of their company name, the new system gives them a great toolkit to grow with. We were charged with designing the new logo, tag line, business cards, letterheads, PowerPoint templates and a new website.
