Description
For their 2019 Visa marketing campaign, Picatinny tasked R&J with creating a light, sophisticated, and clean look and feel. To accomplish this, R&J employed simple yet impactful imagery, a refined color palette inspired by their brand colors, and elegant typography. A consistent, compelling design applied across multiple campaign touch points ensured that Picatinny’s message reached a wider audience while helping to further refine their brand image. The campaign consisted of a direct mailer, flyers, rack cards, posters, website landing page, HTML Emails, social media graphics, and lobby placemats that will be used for the duration of 2019.
