RWJUH’s Summer Party on WPIX 11 News
R&J secured a feature for the summer party at The Bristol Myers Squibb Children’s Hospital at Robert Wood Johnson University Hospital (RWJUH) on August 18, 2016. Monica Morales from WPIX 11 News covered the annual summer party at the children’s hospital that gives current and former patients the opportunity to have some fun with family, friends and hospital staff. Morales spoke with party guests and Richard Drachtman, MD, Interim Chief, Pediatric Hematology/Oncology, Rutgers Cancer Institute about what the summer party means for the children and the hospital. Some of the children even had the opportunity to share their excitement on TV. Morales also presented a special gift on behalf of Toys “R” Us to Barbara Romito, MA, CCLS, Director, Child Life Program, The Bristol-Myers Squibb Children’s Hospital at RWJUH at the party.
About R&J SC
R&J Strategic Communications is a full-service integrated digital marketing and public relations agency specializing in commercial real estate, healthcare, human services and nonprofit communications. With over 35 years of experience, the agency leverages its expertise in creating, implementing, and managing integrated media campaigns across owned, earned, shared and paid channels to elevate brands and businesses. R&J is driven by its mission to Make a Difference for its clients, team and the community.