About Scott Marioni

Scott is a principal of R&J Strategic Communications, and a 20+ year veteran of the communications industry. He has engineered numerous successful campaigns and initiatives in practice areas including crisis management, corporate communications/reputation management, issues management and product publicity/media relations. Scott’s expertise ranges from top consumer companies to tightly focused advocacy campaigns. His deep knowledge of industry best practices affects all R&J clients through his pairing of the right campaigns to client needs.

The media and information landscape used to be a lot simpler than it is today. In the not too distant of the past, larger groups of people could be reached through a much smaller number of mass media vehicles; namely print, TV, radio, and out-of-home. That model has been blown up with the massive proliferation of digital channels such as websites, blogs, email, social media, podcasts, streaming services, messaging apps, etc. etc. The list is long and growing every day

Yes, it’s fundraising season and the pressure is high. If you’re involved in marketing communications for a healthcare or human services organization, you’re probably feeling some of that pressure as we speak. You’re competing with a crowded field of organizations for the time, attention and financial support of a finite number of people, each of whom has a finite number of dollars to spend … and you’ve got to deliver results. Fundraising season can be very stressful and challenging, but it doesn’t have to be that way if you follow these five simple tips to make the most of your efforts

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