Plan for a Crisis Before You are in One
A crisis can happen at any time, to any company – large, small or somewhere in between – and often when you least expect it…
Don’t Ask Me if Your Company Should be on Facebook
Tactics should always follow and flow from objectives and strategy in any sound marketing plan…
What the Heck is “Strategic Communications?”
It’s been almost a year since we rebranded our firm from R&J Public Relations to R&J Strategic Communications. In that time, I’ve found myself explaining the distinction between “SC” and “PR” more times than I can count…
The Rationale for Change: Make a Difference
In looking at today’s marketing communications landscape, it became abundantly – almost painfully – apparent that the old “silo” model of delivering service – an ad agency, a PR agency, a digital agency, etc. – is no longer effective…
