About Dan Johnson

Dan Johnson serves as a trusted counselor to some of the region's most prominent commercial real estate and professional service businesses. Working closely with senior executives, Johnson’s leadership and strategic thinking allow clients to embrace a mix of paid, earned, social and owned communications tactics to capitalize on opportunities in the competitive northern New Jersey real estate market. Johnson also serves as District Council Co-Chair for the Urban Land Institute Northern New Jersey.

In an era where misinformation can spread like wildfire and public sentiment can shift overnight, developers must prioritize proactive community relations as a core component of their strategies. By understanding local stakeholders, engaging openly with the community, and maintaining consistent and honest communication, developers can navigate the complexities of modern media and public perception. Ultimately, fostering genuine relationships and addressing community concerns not only mitigates backlash but also paves the way for successful developments that benefit both the community and the developers themselves.

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