R&J Strategic Communications

The media and information landscape used to be a lot simpler than it is today. In the not too distant of the past, larger groups of people could be reached through a much smaller number of mass media vehicles; namely print, TV, radio, and out-of-home. That model has been blown up with the massive proliferation of digital channels such as websites, blogs, email, social media, podcasts, streaming services, messaging apps, etc. etc. The list is long and growing every day